Television is one of the mediums for mass dissemination of information and communication. Most people get information on issues about news, documentaries, sports, entertainment, education, and music through TV. There has been an increase in the number of television viewers, and in 2023, about 5.36 billion people globally have a TV set in their homes.
As per the data, the COVID-19 lockdown increased the percentage of television viewers. Millennials and those who are 65 years and above watch television more. The TV user statistics and facts in this article will provide a better understanding of television usage and its development over the years.
Key Points on TV Viewership Today
- According to a report by Advertising and Media Outlook, there are a minimum of 5.36 billion TV users across the globe.
- Statistics show that the number of TV users around the globe will continue to increase till it reaches 5.68 billion in 2026.
- Based on data from the international television market in 2021, 1.72 billion homes had television sets. This is expected to increase by over 1.8 billion in 2026.
- An estimated 119.9 million households in 2018 and 2019 had a TV in the United States.
- The number of TV viewers from 2020 to 2021 rose to 122.4 million.
- According to a report by RRD, 77% of persons in the United States between 18 and 24 years spend much time viewing videos via a streaming service.
- According to research, 9% of young people watch video content via cable TV, and 6% via a network provider.
- 40% of persons aged 55 years and above spend much time viewing video content via a streaming service.
- Persons aged 55 years who use cable and network TV account for 38% and 7%, respectively.
Television Viewing Heights
1. The Number of Television Sets in the United States Significantly Increased From 6,000 in 1946 to 12 Million in 1951.
There was an increase in the purchase of television sets to 12 million in 1951 from the previous 6,000 sets in 1946. Although all-electronic color television was introduced in the United States in 1954, its high price and scarcity stalled its acceptance. As a result, it took a decade for colored television to become widely known across the United States. However, this changed the next year as more people acquired TV sets. In 1955, 50% of households in the United States owned television sets.
2. 98% of Households in the United States Had a Television At the Close of the 1990s.
98% of Households in the United States had a TV set towards the end of the 90s. From the beginning of 2000 till date, television users have never been this massive. This mass adoption was due to media circulation advancement, digital development, HDTV, online video services, TV streaming, web TV, and on-demand video services.
3. The Pandemic Outbreak Significantly Increased the Number of Hours Households Spent Watching a TV Set.
Television usage increased notably during the COVID-19 outbreak. The COVID-19 lockdown significantly impacted the living conditions and habits of people across the globe.
4. Television is a Source of Entertainment and Information For Many People Across the Globe.
Television and other digital technology facilitate entertainment and news reports. Millennials and centennials spend more time watching movies and other entertainment genres than the older generation.
Television Transition Process
5. Image Scanning Happened Mechanically At the Early Stage of Television Development in 1878.
In the early stage of development in 1878, television involved mechanically scanning of images and transmission to screen. The transmitting device had an automated camera and a wide rotating disk made of metal, which used wires to send images.
6. Television Has Evolved in the Past Years. After the Invention of Electronic Beams in 1927 Electron Beams, Televisions Began to Show Clear Images.
Years later, developers changed the automated camera into a spinning disk patterned spirally with holes, producing the first invented mechanical television. A cathode beam tube was made and joined to an automated scanning system in 1897. In 1927, an electronic television was created to scan images using electron beams.
7. Developers Started Making Television Sets With 12.7 by 25.4 cm Picture Tubes to Improve Picture Quality.
Scientists invented a well-developed camera tube to improve the quality of image captures. Some years afterward, the RCA company launched and established the United States radio broadcast service. It also began to sell television sets with picture tubes of 12.7 by 25.4 cm.
Foremost Television Broadcasts
8. The First Colored Television Broadcast Started in 1954.
The first set of television broadcasts was captured with a single camera and viewed in black and white. The first recorded colored broadcast happened in 1954. The number of network cables engaged in the recording and replay of programs increased in the 1980s.
9. Satellite and Cable Broadcasts in the 1990s Started Increasing the Number of Channels.
Cable technology and satellite broadcast television started improving and increasing the number of channels during the 1990s.
10. The First Television Broadcast on the Internet Was in 1998.
Television broadcasts became available on the Internet in 1998 using computers. A variety of cable channels on TV were created during the 2000s. The quality of TV sound and videos has continuously evolved over the years to become high quality.
Who Watches Television Mostly?
11. Individuals Who Are 50 Years and Above Give More Preference to Watching Content on Their TV Sets.
According to a report by R.R. Donnelly & sons company, the rate of watching television daily is higher among persons of 50 years and above than younger ones. The older generation, tagged Generation X, prefers watching content on traditional TV rather than digital videos. Cable TV is, most times, viewed by baby boomers. For those 55 years and above, just 38% use cable TV over other platforms, 21% between 40 to 54 years old watch cable TV, 16% are between 25 to 39 years old, and just 9% are 18 to 24 years old.
12. 37% of Respondents Aged 65 and Above Stated That Television Was Their Preferred Media Service Provider.
According to a 2018 survey in the United States, 37% of respondents who were 65 years and above stated watching television was their most preferred media activity. 33% of persons between 55 and 64 years had the same preference for the TV, 7% were of 25 to 34 years of age, and just 1% below 25 years admitted to the TV as their best media service provider.
13. The Rate of Television Viewership By Persons Who Were 65 Years and Above Increased By 4.9% During the Covid Pandemic.
Due to the COVID-19 pandemic, the rate of TV viewing increased tremendously from what it was in 2011. This was because of the compulsory stay-at-home directive. People had to engage themselves during the period at home with entertainment and news from the television. According to a report by eMarketer, watching TV by persons aged 65 years and above increased by 4.9% during the COVID-19 pandemic. 4.3% of people between 25 and 34 years and 2% of persons aged 45 to 54 years watched TV during the pandemic.
Who Spends More Time Viewing Television?
14. The United States Has the Highest Number of Television Viewers.
Amongst all nations, the United States has the highest rate of television viewers. According to a study, American spends 270 minutes every day watching television despite the presence of online video streaming and internet services. African Americans in 2019 spent an average of 3 hours 23 minutes daily, and Asian Americans spent about 2 hours watching TV daily.
15. Polish Nationals Spend 264 Minutes Daily Watching Programs on Their Television Sets.
Poland comes next after the United States in average television viewing time. Polish national spends 264 minutes daily watching television. Other countries with high rankings in television viewing are Brazil, Russia, Spain, the United Kingdom, Italy, France, and Germany.
Average Television Viewing Time
16. The Average American Citizen Spends An Average of 28 Hours Weekly Watching Television.
An average American uses 4 hours daily, equivalent to 28 hours weekly, and also equal to 2 months of TV watching in a year. Researchers believe that the average American spends about 78,705 hours in a lifetime watching television. According to research in 2019 by One Poll, an individual watches an average of 31,507 episodes and 3,639 movies in a lifetime. Older people are more likely to spend their time watching news and sports, while the young and middle-aged prefer watching documentaries and entertainment events on television. People, most times, get reports on weather forecasts, sports, educational events, news, documentaries, advertisements, music, and movies using the television. The top-rated NBC sports series tagged for adults between ages 18 and 49 in 2021 and 2022 was watched mainly on TV.
17. The Average Daily Global TV-Watching Time Per Person in 2019 Was 167 Minutes.
Globally, the average person spends over 2 hours and 30 minutes daily watching content on their television sets. This shows the relevance of television in providing entertainment, education, and news reports to most people. It also shows the impact of television in shaping our attitudes, knowledge, and behavior.
18. United States Adults Who Were 18 Years and Above in 2020 Spent 139.36 Billion Hours Watching Television.
Adults aged 18 years and above spend 139.36 billion hours viewing content on their television sets. This shows the relevance and impact that television has on the daily lives of Americans.
19. Daily in the United Kingdom, 2 Hours and 55 Minutes Were Spent in 2020 By Each Individual.
The average person in the United Kingdom spent 2 hours 55 minutes in 2020 watching their television sets. This provides an insight into the population’s habits and the importance of television.
20. In the Third Quarter of 2021, 54.1% of Households in the United States Owned a Smart TV.
The number of smart TV in United States households increased by 11.7% in 2021 from what it was in 2019. This increase in smart TV purchases caused an increase in the percentage of television viewership by households in the United States.
Television Watching Market Size
21. Before the Inception of Streaming Services in the United States, Television Was the Traditional Entertainment Medium.
Most sports lovers prefer watching their favorite team using their television rather than a streaming service network.
22. Traditional TV Experienced a Decline in Revenue By 7.45 in the United States in 2021.
The television media sector of the United States made a total revenue of $89.4 billion in 2020. The revenue decreased by 7.4% in 2021 to $6.6 million. Also, globally, television broadcasts had a reduction in revenue by 1.5%. Regions in the Middle East, Asia Pacific, Europe, and Africa experienced a surge in their revenue.
Verdict: Relevance of TV
The television has existed for decades and will continue for times to come. TV user stats and research have proven that the percentage of TV viewers remains on the high side even with the introduction of streaming services. The invention of the smart TV has increased the number of television viewers globally.
Television provides entertainment, news, sports, and information on various aspects of human society. And these are viable reasons for the high number of viewers. The television always has something engaging and exciting for persons of any age group.
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