A wall of data on a large screen.

Driving action with data in 2023 and beyond – NBC US NEWS

There’s no denying how much the pandemic reshaped our professional and personal lives with the likes of the gig economy, digital content streaming, and working from anywhere, once thought impossible, now being part of the fabric of our day-to-day lives. What businesses must understand is that we are now at the precipice of another change with new advancements—like Web3, quantum computing, and 5G—poised to build an entirely new world. At the foundation of that new world is data.

It’s no secret that data is becoming more and more important to businesses, and we are living in the ‘decade of data’. However, it’s clear that brands are still struggling to use their data to drive action. And even more critical, there is still the misuse of data happening at a massive scale that can be incredibly damaging, disrupting business development or even leading to hefty fines.

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